When our pals at Spirit Media asked us to help them with some major events for Adidas and Reebok this year, we jumped at the chance. At the Intersport Q1 annual show we created a whole new floor space for Adidas, replicating the BOOST trainer texture over 160sq ft using our innovative printable cushion floor!
The Adidas SDI event focussed on the launch of the new Messi15 Football boot along with other new and exciting products. The show was a real success and Quarmbys and Spirit Media were able to pull out all the stops to make sure the show ran smoothly and everything was printed and set up in time. Phew! With over 20 HUGE tension fabric graphics, a heap of printed foamex and tons of cut out logos the venue was transformed into an amazing sporting scene with lots to look at.
Reebok’s ‘Be More Human’ campaign has sparked more interest in the brand than ever before. Working with Spirit Media, we had the chance to help transform an events hall into a fitness workout world, which delivered invigoration workouts with trainers, interactive tablets, demonstrations and much more to bring brand awareness back to Reebok.